Dr. Arnab Basu, CEO and Co-founder of Yancha, recently conducted a powerful session with MBA students at IMI Kolkata on Identifying New Growth Business Models Assisted by Gen AI, based on his own research model on Business Model Innovation.

What began as a regular workshop ended with students saying: "I came thinking about placements. I'm leaving, thinking about starting my own new model."

4 Insights That Changed Everything:

1. The ₹1000 Crore Secret

Jio, Zomato, OYO, PhysicsWallah didn’t win by being “better” — they created entirely new market categories.

2. The AI Advantage

While many MBA students still rely on decade-old frameworks, these students learned how to harness ChatGPT for business model innovation.

3. The Non-Customer Goldmine

Zerodha tapped ₹32,000 Crores by targeting customers their entire industry ignored.

4. The Career Game-Changer

Level 1: Use tools → Stand out in internships

Level 2: Create opportunities → Strategy roles

Level 3: Make markets → Build impactful startups

The Live Magic Moment

An 8-minute opportunity canvas exercise produced business ideas worth ₹100+ Crores!

One student shared: "Sir, this session literally changed how I think about my future!"

Message to Business Schools:

Students deserve to learn market creation, not just market analysis. This methodology is reshaping how future leaders approach innovation.

For Institutions Ready to Evolve:

If you want sessions that make students say "This was the best hour of my MBA", let’s connect. The revolution in business education starts here.